Vita Baltic approached me with the idea to promote their product on the local market, at that point they didn't had much material for that and they were not happy with product images, so we decided to start from product renders:
After we started to work on short / simple animation to show case features of the mattress. To do so we decided to use animated icons:
Next step is create actual video, using previously created 3d model.
I created a simple rig to open / close and spin the mattress in all directions + prepared all scene / lights and pipeline to render and then do post production.
Finally we needed some digital ads with A B testing in mind. So I created many of them, there is just few of them, where we reused previously created 3d model.
Thank you!
